Tansto

Project Type Tansto Wellness
Stage shipped
Deliverables Product Designer & Developer

Tansto is a high-end wellbeing platform that provides professionals with the tools to manage their mental and physical health. The project features a bold, high-contrast design system and a seamless cross-platform experience.

I led both design and development, creating a typography-driven visual system that balances editorial content with actionable health tracking — resulting in a 40% engagement increase over industry benchmarks.

Small details, massive reach

Impact
Metrics and outcomes achieved over the course of the project lifecycle, demonstrating tangible value and scaling potential.
40%
Engagement Increase
3x
Content Retention
98
Accessibility Score
22
Wellness Modules

Timeline

Discovery Jan 2024

User Research & Content Strategy

Conducted interviews with 30+ professionals about wellness habits, mapped content categories, and defined the editorial voice.

Design Jan 2024

Bold Visual System

Created a high-contrast, energetic design system with typography-driven layouts that inspire daily engagement and action.

Development Feb 2024

Framer Prototype & Build

Built the platform in Framer with custom interactions, health tracking widgets, and a responsive editorial reading experience.

Launch Feb 2024

Beta Launch & Iteration

Launched beta to 200 professionals, measured 40% engagement increase vs benchmarks, and iterated on tracking features.

PROJ_START MILESTONE_01 MILESTONE_02 PROJ_LAUNCH